I launched VCritical a couple of months ago and as you might expect, the traffic has steadily increased. Recently while doing some analysis on the traffic sources – not unlike Jason Boche and Duncan Epping have discussed – I noticed that almost a quarter of my site visitors arrive via Google searches. An interesting side-effect of search engine traffic is the ability to see actual search terms entered by visitors before they clicked over to VCritical. Most website analysis tools provide this standard feature, since the data is easily obtained from the HTTP referrer information.
It turns out that these search strings can be pretty amusing, so I’m starting a multi-part series where I share some of the themes of incoming traffic, along with a little commentary.
Watch for posts starting with “IGT” (for Incoming Google Traffic) if you are interested.