Notice the new VMware logo?

This week at VMworld 2009, VMware is unveiling a new logo:

New VMware Logo

As you can see, there are minor changes to the font — well, if you are a graphic designer you probably don’t think the changes are minor — but the biggest difference is the removal of the “three boxes.”

The old logo is dead!  Long live the new logo!

Not quite –from what I hear, the new logo will be phased in over time in a cost-effective way.  I’m sure the shareholders appreciate that.

For comparison, here is what the old logo looked like:


What do you think of the new logo?

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17 Responses to Notice the new VMware logo?

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  2. I liked the Boxes! 🙂 It’ll be interesting to see how the Windows Icons morph. They are all various representations of the boxes.

  3. John Gibson says:

    I don’t like it… the connection between the v and the m in vmware looks terrible compared to the previous logo.

  4. Fernando says:

    Honestly, I don’t like it, but the logo itself is meaningless, the rock solid VMware products are what matters.

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  6. NiTRo says:

    Like Carlo, i already miss the boxes of the first vmware logo…

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  8. Vladan says:


    Aready adopted… even if I’m feeling a bit nostalgic too… -:)

  9. Bobbi Perrin says:

    I like the boxes too! What is the reasoning behind changing the VMware logo? Inquiring minds want to know…. 🙂

  10. Eric Gray says:

    Thanks everyone for chiming in on the new logo. I know many old-timers will miss the boxes — we fear change. 🙂

    The new logo will stand out better and make the VMware name more recognizable.

  11. ml says:

    Eee… look the same 😉

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  13. Brad Hatch says:

    I need your new logo in a vector-based format for a partner presentation we’re doing at SAP TechEd. Can someone e-mail it to me?

  14. Altaf Shaikh says:

    Vector base Logo… pls pass on to other friends also…

  15. HRMS says:

    superb logo.this was batter than the previous logo.

  16. Corey says:

    What is the base typeface/font used in the “ware” portion of the new vmware logo?

    Thanks in Advance!

    Looks great.


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